Coming Full Circle (Final Exam Blog)

Picture This fall has had its ups and down, both my personal life and as a student at Ball State.  If you follow me on Twitter you know some of the stuff going on in my personal life.  However, this blog post is going to concentrate on what I learned and experience in ICOM 101.

Let’s begin with what has gone down at Penn State this fall.  In short former assistant coach Jerry Sandusky has been alleged to have sexually molested young boys while at Penn State University.  This has led to the firing of an all-time great coach of any sport, Joe Paterno.

Some of the charges that are being filed are quite graphic.  Many people like Chris Papst, of CBS 21 News, believe the way Penn State handled the situation makes it even worse.  After talking to three Public Relations experts they all said Penn State handled the situation badly.  They also argue that Penn State was not thinking about the kids when the news broke.  Instead they concentrated protecting their brand.

Which leads me to a column by Jason Whitlock for Fox Sports.  At first many people argued that Joe Paterno should not be fired and be allowed to at least coach in his final home game of the season.  I’ll be honest, at first I, myself thought Paterno should get that opportunity.  I believe people are innocent until proven guilty and I felt like the allegations were centered around Sandusky’s actions and the lack of reporting the actions by Mike McQueary.  I feel different now as more things are becoming known.  Whitlock makes the point that Penn State, and many institutions in general are more concerned about how they are valued as institutions than the actual people that are there.  This is very evident with schools that have big time athletic programs.

Where I pointed out how problems like these are bigger within prestigious athletic problems is agreed with in the Miami Herald.  In Fred Grimm’s column makes valid points on how morality is taking a back seat to revenue and college athletics.  He used examples that included a local school in his area not reporting to the police in regards to an underage sex crime.

A different outlook on the situation can be found in a blog written by Black Shoe Diaries.  The writer, Mike Pettigano, argues that many news outlets are now just trying to look for sensational stories.  They make bigger stories out of certain situations for their own profit.  He knew something was going to happen after the Casey Anthony trial was dying down.

PR Newswire is also reporting that many sexual abuse crimes among children are going unreported by the media.  It names many statistics about these types of crimes.  Also I find it quite disturbing how the media doesn’t shed more light on preventing such actions.  This disturbed me not just because of how I don’t feel it is right, but it is the career that I plan on pursuing.

Alright let’s change the mood.  I don’t want to just give the bad news.  I also want to shed some other things that are not so disturbing.  Which I saved for last because it is more likely to be what you guys remember from my post.

In 2010 some trends started to take hold.  In the more digital world that we are living in, text messaging hit the mainstream market.  Text messaging to some people is like a quicker version of email.  You can get on your email, but it is just more convenient to text your message to the recipient.  This texting train is also being boarded by newspapers who are losing money.  Also many companies have started to create apps for people to put on their phone so that they can market themselves in another way.  These apps can list specials, give coupons, and sometimes let their customers place an order.  There is also the Burger King affect, in which you can have it your way.  You are able to create, share, and sell on a much more price efficient level for the average person.  All these are nice additions to the way people live their lives.

Hubspot Blog also listed some marketing trends.  Advertisers are going to spend more money creating mobile advertisements.  In large part this is due to their second trend that smartphones are becoming to dominate the world.  Sure you cannot do everything on all smartphones, like use Flash on an iPhone.  But overall you are given many options on how you can gather information on the go.  Apps that use social networks are also hitting it big.  People spend 1 out of every 6 minutes on a social network now according to the blog.  That is a lot of room to make a lot of advertising dollars.

This should at least make you wonder slightly about the future of advertising.  Is advertising gone.  No it defiantly is not.  But its finding ways to adapt and it will continue to do so.  They used an example of this how by how now their advertisements include coupons.  Where is advertising going is always going to change.  It is going to go where people are.

Another industry that has changed a lot of recent years is the Music Industry.  In just the past decade it has changed radically.  The record companies have to change their model because their model became broken.  This led to a decrease in profits.  In the world of today, money talks.  Just look at the Penn State situation from earlier.  Some companies have even started giving away their music free as a way to try to bring more fans to the shows.  The live performances are where most of the money is made anyway.

Another place where someone is making a big splash is Microsoft with the new Xbox 360 update.  The new update is marketed as an “all-in’one” device for all you entertainment.  Netflix, ESPN,, YouTube, and more are all on this update and will be if not all ready downloadable to consumers.  This is arguably one of Microsoft’s best moves of late to stay with Apple who a lot of people have turned to.

Alright everybody this will probably be my last post on this particular blog.  But follow my other blogs on this site and me on Twitter to find out what I’m up to.  I think next spring is going to be a big semester for me.  I have some cool things lined up.

La la laaaaaa Music Time!


Photo From:
In a short film we, as a class, watched former big name in music Moby talk about the state of the music industry.  It was a short video about three minutes long.  Although short, Moby made some good points about the state of the music industry.

  1. The musicians of today are becoming more and more self-reliant.
  2. Record companies won’t be around in 5 years.
  3. The record companies are to blame.

These points each have a great deal of validity to them.  Musicians today are becoming more self-reliant, because musicians are being able to record and publish their works.  Technology today allows musicians to lay down some tracks that are made with good to great quality sound at a minimal price; although definitely not always the greatest of quality in terms of how good the product is.  The exposure may not come right away from posting your stuff online on media sharing hosts, but maybe it can lead you to a major record label if that is your goal.

He made the claim that record companies will not be around in five years.  I personally would like to add “as we currently know them” to the end of that phrase.  Music will still be here, and record companies will still be here.  But when you add what I suggested it becomes very valid.  If you cannot adapt to change, you are going to fall behind and for those record companies that refuse to adapt to change, they will probably crumble.

The record companies are to blame.  This claim is much in fact true.  They settled for mediocrity with fill in tracks and continuing to charge more and more money, when their production costs were going down.  This was very self-destructive because it definitely helped lead to the popularity of Napster and other free music services.


The second video, How to Save the Music Industry, we watched is about 25 minutes and was directed by Max Tolkoff.  It also made some valid points, although it was corny at times.

  1. The Music Industry was work hard.
  2. It must provide Quality Music.
  3. Radio was the filter, then MTV was, and now there is no filter.
  4. Music must be portable, interactive, and available on demand.
  5. It needs to be more exciting and engaging.

I completely agree with this point.  I believe that if record companies work hard, and figure out to adapt to change they will be fine.  If not at least, you know you went down swinging, which is something I choose to live by.  If you know something is going to be hard, and you could possibly fail, I find it easier to live with myself if I gave it my all.

Record companies must release quality music.  This is very evident with basically releasing a couple good songs on a CD, with a bunch of basically fill-in tracks.  I really like getting a CD that I can pop into my car’s CD player and be able to not have to skip songs because they aren’t very good.  (Shameless promotion of a CD I purchased that fits that description, is “Outlaws Like Me” by Justin Moore.)

Radio was once the filter and then it became the likes of MTV.  But now there is not filter, well there is but not one that the record companies have much say in.  I agree with this, because record companies were able to say hey here are the songs we want played and they were released as singles.  This is where people heard the music.  Nowadays music can be found in countless fashions.  This leads to the next point.

The music industry must make their product portable, interactive, and engaging.  Right now it is becoming more and more portable.  A very recent example of this is, the release of the iCloud, where if you purchase music on one device it syncs up with all your other devices.  Services like Pandora are interactive, but don’t really have much to do with the record companies.  The original form of making music engaging was the radio, and this can be renewed by releasing better music that people want to call in to hear.

The music industry must be more exciting and engaging.  The engaging part I think has to do more with each individual artist, I believe with the likes of Twitter and other social networking sites.  But the part about being exciting is like not sitting back and settling for just being OK.  In order to be great, you need to take some chances and be innovative.


DC2AA Awards (David Coats II Excellence in Animation Awards)


Blake Shelton

Welcome each and every one of you to this very special occasion.  The time you have all been waiting for is is finally here, so no more sleepless nights because here it is.  The DC2AA (Pronounced “D-C-Two-Double A”) Awards are being released and I am your exclusive source for this special occasion!

What is that I hear you mumbling to yourself?  You have never heard of the DC2AA Awards before?  Well let me be the first to tell you, it is the single most prestigious award given out to those displaying excellence in the world of animation by a 21 year old boy in the Midwest without any monetary value!  So yeah if you win it is kind of a big deal.

I will be announcing three winners this year, each in a separate category.  The three categories are as follows:

  1. Excellence in Entertainment
  2. Excellence in Education
  3. Excellence in Marketing/Advertising

Alright here we go!

The Lion King
When The Lion King was originally released in 1994, the film grossed more than $783 million worldwide.  It was the most successful film released in 1994 and currently sits as the 20th highest-grossing feature film ever.  It is a good watch for people of all ages and was created with great animation.

Blue’s Clues
In a short documentary by Jim Forbes titled, Behind the clues: 10 years of Blue , he calls Blue’s Clues “one of the most successful, critically acclaimed, and ground-breaking preschool television series of all time”.  It has also won 9 Emmy Awards, according to Wikipedia.  In my opinion Blue’s Clues was a great use of animation.  Many children, including myself, watched this show daily.  Not only did it teach its viewers, but it made it fun and entertaining for their demographic.

Old Spice’s “OldSpice Guy” commercials starring Isiah Mustafa
These commercials have millions of views on YouTube.  These commercials are greatly entertaining to the point that people go online to look up commercials to watch.  That’s a far cry from somebody changing the channel during commercials.  The Old Spice guy commercials had animation in them to make Mustafa do odd and funny things.  These commercials created a great stir amongst viewers to have people searching their product up essentially.

Follow me on Twitter @DavidCoatsII

The Race Is On (Midterm)


Photo credit: Linda Bucklin

You want to know how fast technology changes?  I am currently writing this October 12, 2011.  The new iPhone, the iPhone 4S, is being released in two days, on October 14th.  That excites some iPhone fans, but leaves others disappointed because they anticipated an iPhone 5 release.

But let’s just say you get one when it comes out, or during the upcoming Holiday season.  How long are you going to have the newest iPhone on the market?  According to Bill Palmer, Editor in Chief of Beatweek Magazine, maybe not for long.  In an article released today, he could see it being released as early as JANUARY 2012!

More likely, an iPhone 5 release is likely to happen in  the summer or fall of 2012.  That means your fancy new toy, that is listed at $199 on the Apple Store, might only be the newest thing for less than a year.

That is just one example of how fast things are changing in the digital world.  Technology builds upon technology and with that, technology is getting better and better at a much faster pace than anytime in our history.


It is more than just the products themselves that have changed.  We as a society have greatly changed just over the last decade.  It can be as simple as not looking in the phone book for a phone number, when you can easily Google it on your phone.  It can also be as large as someone buying a car off their phone without ever seeing it in person.  Because all you have to do is go to Craigslist and check out the pictures.  Then a buyer might just decide they want it, and give the seller a call (Side Note:  I would NEVER recommend buying a car without at least test driving it first).

Our daily lives are also stored as diaries on the likes of Facebook, Twitter, etc.  Just think about all the information Facebook has on you personally.  Maybe your birthday, who your in a relationship with, your phone number, address,  maybe even your grades if you post stuff like “Yeeeeehawww! I got a B+ on my History 150 test :)”.

Not only does Facebook have this information on you.  It also uses that information.  If you don’t believe me, check the side area on your Facebook wall to see the advertisements.  There is a good chance somehow those advertisements somehow relate to you.  That is not a coincidence.  Somewhere in your likes and/or posts Facebook has found advertisements that it thinks would be relevant to each of its users.  For example, I will probably not get a advertisement on my wall saying, “Meet Cute Boys in the Rake, Iowa area”.  I might however get something like “Purchase gear of your favorite team”.

This helps make Facebook money as well.  Advertisements get more clicks when they are relevant to users.  So if Facebook can find a way to selectively choose advertisements the advertising people are more likely to spill out more cash to post these ads.

To further expand on this idea Nick Bilton, New York Times, reported back in April, 2011 that Facebook was hiring Nicholas Felton and Ryan Case.  Felton and Case are the creators of a website named DAYTUM.  The picture below says exactly what Daytum does.  Not only does Daytum know what you do, but it knows how much of it you do as well.


Screen Shot Excert of by: David Coats II
According to Bilton, Felton and Case would be joining the Facebook product design team.  A designer, that doesn’t sound like much a big deal does it?  What if I mention a Facebook designer studying our relationships to a point where he can tell us when we are most likely to break up and possible reasons why?  Because that is exactly what a recent addition to the design team named Lee Byron did.


Photo By: Business Insider

Outside of privacy issues, Facebook is actually quite a useful tool for networking and keeping in touch with friends.  Also according in an article by Anna Mehler Papern, The Glove and Mail, researchers are finding that social networks can make our social lives richer.  In fact since 2008, the number of Americans who say they frequently use social networking sites has grown from 26% to 47% in 2010.  Internet users are known to be more trusting than non-internet users as well, this can be stated because of how much the majority of internet users share, usually without raising a brow with each other.

Sometimes though you can start to feel left out by what your friends share. This is evident in Jenna Wortham’s New York Times article Feel Like a Wallflower? Maybe It’s Your Facebook Wall.  In this article Wortham starts a story by setting the scene of her sitting down to watch a movie on a rainy night.  She was satisfied and at peace, until her smart phone starting lighting up and notifying her what her friends were doing.  After reading the updates of her friends’ nights she started to feel unsettled.  Then her peaceful night turned into a night of confusion and indecision.  She could not decide if she wanted to go join her friends or stay at home.  She went on to describe the feelings she felt with the name of FOMO, which stands for “Fear of Missing Out”.  FOMO does not only describe nightlife activities, but it also can just make you feel inadequate about where you stand in life.  For instance your other friends have children and a mortgage while you may only be in an apartment with threes roommates.

Speaking of people’s feelings according to Nick Bilton, New York Times, you can track the national mood on Twitter.  A group of researchers at Northeastern University did just that.  Their research project was named Pulse of the Nation: U.S. Mood Throughout the Day Inferred From Twitter and it took place from September 2006 to August 2009.  Some trends they found during this research includes:

  1. People are happier during the early mornings and evenings.
  2. People are happier during the weekends.
  3. People on the West Coast seemed to portray their happiness in a very similar pattern as those on the east coast, just three hours later.
  4. The most negative parts of the country also appeared to be in the middle of the country.
  5. The unhappiest moments are usually on Thursday evenings.

In another article by Bilton in March 2011, he went on to explain how people congregate on Twitter based on mood.  His major source is a research project led by Johan Bollen, Indiana University.  In his research, Bollen found that people on Twitter tend to congregate not just by age and their interests but by their moods.  For instance loners tended to interact with other people who felt similarly.

Jenna Wortham, New York Times, has also published another interesting piece similar to Bilton’s two previously mentioned.  In hers named Using Twitter as a Collective Mood Ring, she cites the research of two statisticians, Peter Sheridan Dodds and Christopher M. Danforth.  In their research they were trying to test how people felt on given topics.  Their results proved that Twitter is a reflection of what people, as a whole, care about right now.

Twitter is a very simple looking social network at first glance.  You do not add friends, you do not put in a ton of personal information at first, and you only have 140 characters per update.  You can say whatever you want and  choose your own style of how you want your profile to be viewed by people.  But really it can be used in much more depth as evidence of the mood research above.  So what else can Twitter do?

Well for one it can help someone become elected President of the United States of America.  I do not know about all of you, but that is kind of a big deal to me.  Li Evans, Search Marketing Gurus, in November of 2008, following the election of Barack Obama, published the article Barack Obama The First Social Media President?  In this article, Evans describes ways in which Obama harnessed the power of social media and how he used it to get to the White House.  The Obama campaign reached into places that prior elections had never utilized, at least nowhere near as deeply as a whole.  He had accounts on Twitter, LinkedIn, YouTube, Flickr, and a blog.  This excited the young vote and made his face more easily remembered when people went to the polls.

Big name brands are also digging themselves deeper into social media.  They have changed their advertisement model to one where they are Promoting Products on Social Media.  They are doing so because according to Google only 1 in 1,000 people click on advertisements that will take them away from their current page.  Also they have found the chances of someone looking at your advertisement goes up to 35 out of 1,000 when it keeps you on your current page and you just “Learn More”.  The “Learn More” phrase also seems less in your face to the consumer.  Also best of all, if you post your stuff on Facebook, YouTube, and Twitter which are free to use so you can save money.  This allows you to put more money into creating your advertisements rather than spending so much to find a spot for them like a more traditional model.

A good example of this new style of advertisement is in this article from Azam Khan.  In this article for Khan talks about a deal between McDonalds and Zynga.  Zynga are in control of the popular Facebook game, Farmville.  McDonalds is getting their brand out to people without taking them off the website they were already as you can see below.  Just from this one screen shot you find out McDonalds currently has brought back the Monopoly game, and you get to see their logo a few times.

It is an exciting time to be growing up in this generation.  We are seeing things and being involved in their development from since we were little.  Specifically my generation in our late-teens to early-20s are being effected.  I personally believe it is my generation that is in large part changing the way we think about things and how we do things.  I will not make a prediction on where we will be in 10 years, because 10 years ago I would not have been able to predict where we are as a population today.  But one thing is for sure, I think it is going to be a fun ride.

Follow David Coats II on Twitter @DavidCoatsII.

What I learned About Google+ from


Photo By: IBTimes San Francisco
What is Google+?
Google+ is the first full blown attempt at social networking by Google Inc.  It was released June 2011 as an invite-only project meant to rival that of the social network giant, Facebook.  During the invite-only stage it was a like a running test to work out any problems that may arrive.  This invite-only phase lasted until September 20, 2011 when it was released to all users 18 and up, and those who want to lie about their age.According to the video, it only took Google+ 90 days to be one-third the size of Twitter.  It also only took Google+ four WEEKS, to reach the same amount of users as it took Twitter to gain in its first four YEARS.  Google+ has also incorporated Facebook and Twitter into its interface for users to sync all together.

Some Google+ Features:
Google+’s home page is relatively easy to understand, kind of like how Facebook’s used to be in my opinion.  In the upper part of the screen you can go to other Google services like Gmail, Calender, Reader, YouTube, Documents, and more.  It’s kind of like one-stop shopping everything since many already use the other Google services.But then when you scroll down you see the Google+ icon and to its right, five buttons that do different things.  The first button, going left to right, is the Home page which takes you to your own personal Google+ homepage.  It shows recent updates by the people in your circles.  To your right you can select which stream you choose to see on your homepage, for example Friends, Family, etc.

The next button is the Photos button.  You can select this button to view shared photos by your friends, if they share them with you, and your own photos.  The third button is the Profile button, which when pressed takes you to your own profile page where you can see your posts, information you share, etc.

The fourth button is the Circles button where you go to see the people you have added to circles, and which circles they are located in.  The fifth button is the Games button.  You press that if you want to play games, simple enough right?  Also, yes for you Angry Birds fans you can play that game on Google+.

Those five buttons stay there as you navigate Google+ just like the previously mentioned part about other Google services.  But you can also start things called Hangouts, which are essentially group chats where you can share videos, webcams, and other neat stuff.


Picture By:
How Google+ compares to Other Social Media Outlets:
Google+ is very similar to Facebook in many ways and would be its closest relative; in terms of which other social media it compares best too.You can still share things, and talk amongst friends like the other social media sites, but some of the differences include:

  1. Google+ does not have a 140 character limit-its limit is 2,000 words.
  2. Nobody can follow the circles that you create like you can with Twitter lists.
  3. Google+ also allows you to move your information much easier than Facebook does.
  4. Google+ users use their real names as opposed to @LoMoMarlins and the likes.
  5. You are supposed to have a much easier time exporting the data from Google+ that you have submitted than Facebook, although I have not tried doing it on Google+ yet…But I did try to on Facebook and its been about a week since I got a message saying they would email me when my data was ready to export.  I do not think I did the process wrong, but if I did it just shows how difficult it can be to export information from Facebook.

Google+ appears like it is going to stick around for awhile as of right now.  It has its positives, and its negatives which really aren’t much different from the other social media sites.  It definately has potential in my case.  As of right now I cannot really do a whole lot on Google+ because my friends have not migrated there.  But once more of them go there I can defiantly see it becoming more fun for me personally.  I would recommend this tutorial to people who want to learn more about Google+.  It was quite easy to comprehend and not overwhelming in terms of time.  If you want to see more about Google+ in more detail I am attaching a PDF of my notes I took as well as screenshots below.  Also there are many sites out on there you can find with good legit information concerning Google+.

Google+ Notes I took From

Download File

Follow me on Twitter! #ShamlessSelfPromotionButIfIdontdoitwhowillyaknow

Related Stuff You May Like:
Google+ Wiki Page
6 Google+ features that Facebook doesn’t have
Google+ Statistics – An Overall Snapshot Of The Google+ Userbase [DASHBOARD]
Infographic: First Google+ Statistics & Facts
INFOGRAPHIC: What You Need To Know About Facebook, Google+ Privacy

From ICOM 101: People Following you Isn’t So Creepy Anymore (Innovation Research Blog)


The Creeper from Scooby-Doo
Have you ever had that feeling that you are being watched or followed by someone or something?  If you have you are not the only one.  Lots of people have and it is a concept that has been built into many scary movies; for example the clip below from The GrudgeI know I have definitely had this feeling before.  It is far from the most comfortable situation to be in sometimes.  It can make your hands sweaty, raise your heart rate, and just flat out raise your fear level.

Nowadays, the more followers you have the better for many people across the globe.  But these kind of followers are different than ‘The Creeper’ from Scooby-Doo or that little girl who was scaring that woman in The Grudge.  These are Twitter followers.Twitter is a social networking site that was launched in 2006.  Twitter posts, aka ‘tweets’, consist of 140 characters are almost like an online ‘SMS Text Message’ that is sent out to your followers.  You get these followers by tweeting interesting things to attract people so they want to keep coming back, and of course you telling your friends to follow you on too.

When Twitter first came out it was ridiculed by the majority of the population as a sort of mini diary where people just said things like “I just ate breakfast” or “I had a good day today!”


But as time has gone on many people and companies have joined the Twitter bandwagon.  It is an amazingly easy tool to use to get your name or brand out to the public. It can and has been used as a connection tool for companies or people to reach their consumers or fans.  It has also been used as a podium Public Relations; such as trying to put out a companies own stance without going through traditional media.Twitter is real time, which helps make it so enticing for everyday people as well.  That transversely leads to more companies and celebrities wanting to go there as well.  These more well known people rack up followers and many interact with their fans.

Because of these qualities Twitter appears to have a long life span ahead of itself.  MySpace has slowly been crippled by the likes of Facebook; and now Twitter as well.  Facebook has gotten a new challenger called Google+ which has just recently opened its Beta version out to everyone, instead of just invitation like it was for a few months.  Twitter has yet to get a similar competitor other than those other social network sites, which really aren’t that similar to Twitter.

For instance companies or people might have created a fan page of themselves on Facebook, but rarely do they interact with their fans or consumers on them.  Many will just post an update about an upcoming event and after that all the comments are from consumers/fans.  On Twitter they post these things as well, but then they interact with people who mention them much more frequently than they do on Facebook.  To a point it is almost as if you are texting a celebrity on your phone when they answer a tweet from you.  Obviously you are probably not going to have a celebrity’s phone number so this is basically as close as many can get to their chosen celebrity, therefore it can get exciting to some.

Celebrities are even feeling pressured like they need to tweet.  For example in a short article about Reba McEntire August 29, 2011 from

Learning to navigate the waters with technology has been interesting for Reba because she says, “Back a long time ago you were like ‘oh let’s not get over-saturated. Let’s not over-saturate the public with all the stuff that’s going on. Be a little mysterious.’ And now, I mean, you’re telling people when you’re going to brush your teeth. And now, it’s like totally different in the mindset, and I don’t think the fans can get enough information.” She admits it can be a little tricky figuring out just how much to share, but she says, “I kind of think one or two tweets a day is pretty good. I don’t tweet 20 times a day unless I am on and I’m answering questions. But just to tell ‘em my activity throughout the day is not something that I feel that they’re interested in.”


Reba McEntire (Picture From
That might just be about one single music artist, but the concept translates to many more people and organizations.  Twitter is a fun and safe way this conversation can occur too.  Twitter users can block others, for instance if Reba didn’t like something a user said she can block them so she does not have to see it.  Like previously stated it is almost like texting a celebrity.  The celebrity or organization gets to choose what they want to answer and how so.  Some are more private than others, it is all about each of their own personalities and/or agendas.  The phone number and other personal information is kept as private as the user chooses.ESPN has even felt the pressures to tweet with the introduction of the show SportsNation that usually airs on ESPN2 around the 4pm or 5pm time block.  About 60% of the show’s content is said to be generated by the fans.  This is done mainly through polls, Twitter, and Facebook.

Twitter can also be used in classrooms in a very efficient and cool away like this video below:


Twitter has become widely used in the news room now as well.  For instance here are 10 ways journalists can use Twitteraccording to Poynter:

  1. Get stakeholders to see your story.
  2. Start a conversation.
  3. Give your audience a behind-the-scenes look at the reporting process.
  4. Keep up with sources, find ideas.
  5. Find & capture reaction.
  6. Find local sources.
  7. Dig up the past.
  8. Help your audience keep track of an ongoing story.
  9. Turn investigations into collaborative storytelling efforts.
  10. Build your credibility.

Twitter is still of course a free service that many have yet have not figured out how to use and turn a profit.  Slowly that appears to be changing though.  Obviously you are not making money for creating a tweet.  It is more about the information you put in a tweet.  Twitter for me and many other users is a way of staying informed on the news for the most part.  Since Twitter only consists of 140 characters each tweet you cannot tell a whole story via a single tweet.  Tweets can however bring traffic to your web site where you do make money.A link on Twitter, therefore on a news story such as when CNN reports in breaking news, forces people to go to their site to find out the whole story, instead of just getting the jest of it.  For example I am not going to check out or watch CNN very often unless I hear of something happening that I would want to see.  And how may I find out something is happening you may ask?  The answer would be Twitter.  CNN would send out a tweet that I would see and then tune in to their coverage either on TV or on their website.


Most people use Twitter to stay informed.
Summing up Twitter is not just a social network to me and many other folks.  The term micro-blogging seems to fit it much more to me, but I think it is more than that.  Twitter is the ultimate Public Relation-News-Social Network Hybrid that has caught on to a point that I do not see it slowing down or stopping, especially anytime soon.  It might be the the most simple looking and at first glance shallow social network of them all, but the more you learn about Twitter it just seems to become a bottomless hole of information where you can find almost anything about an event or society.

50 Power Twitter Tips

Download File


Download File

From ICOM 101: Survival of the Fittest (State of the Industry Blog)


Photo From
Change, change, and change some more!  Journalists and news corporations in today’s world need the ability to adapt and predict how you might need  to adapt in the future.According to Pew Research Center’s State of the News Media Annual Report 2011newsrooms are 30 percent smaller than they were in the year 2000.As the United States has made the transition to the Information Age, technology has brought problems to the news industry that they had in large part never anticipated.  Starting in the 1990s new emerging technology was being invented,  where much of anything can be easily accessed with a few clicks of a mouse.

News outlets biggest problem is not that they are creating worse content.  It is rather finding away to make money off the content they create.  Google News and other sources make it easily accessible to get news, and more importantly for FREE! That is hard to compete against.  Also what happens when you lose revenue in terms of paid subscriptions and paid product?

Advertisers do not want to advertise their product in a place they find that people will not see.  Therefore this free access to news is a double-edged sword.

As you can see by looking at the graphs above, the future for print journalism does not look that bright.  Their primary age group of readership won’t be around for all too many years.But there is good news.  With a willingness to embrace the changing revenue model you can still make it in the news business.  It is just a different newsroom than it was ten and more years ago.I think personally web based media is and can be used as an extension to print journalism.  I mean, it still is type right?  It is just on a screen instead of on paper.  Plus with it being on a computer you can make things more visually appealing to the eyes of people.  You can put interactive graphs like this one on the New York Times where people can show where they all were on September 11, 2001 and their reactions to it.  They also have hurricane trackers like this one for Hurricane Katia.  This is all still print journalism in its roots to me, just with more perks.

The problem is and has been “How can we continue making a profit doing this?”  This has led to the dwindling down of news staffs and putting more work on each individual reporter.


Personally I believe this all to be just a big shift to digital journalism.  Television and radio have been hit by online journalism, but nothing near that of print journalism.  But I believe where there is a will there is a way.  If you are a good writer you can get a job doing news in some fashion.  If you are good enough you might get on and be paid as an blogger or some people make a decent living being their own journalists marketing themselves rather than a company.

Wherever the winds blow news, it will still be here.  It just is in the process of finding a new revenue system so that it can suffice itself.  That will help contribute to less middle news outlets in my opinion and more smaller individualistic brands with of course still the brand names being around like The New York Times, ESPN, and the Wall Street Journal.

I personally am heading into this with a sense of eagerness rather than scared.  It is an exciting time to be a journalist in my opinion.  My generation and I will go down in the history of journalism as the ones who found a way to bring it back to prospering.  That sounds exciting to me.

Click Here if you want to see more from The State of News Media 2011 by Pew Research Center!

From ICOM 101: How Media Technology has effected My Life


My Twitter Pic as of September 7, 2011.
I grew up in a household without a computer for a large portion of my life.  Then after we finally got a computer (running on the old school Windows 95 OS) probably around the year 2000 we did not have the internet either.I grew up out in the country in an area that was away from cable and broadband access as well.  Then when I was in Middle School my parents finally started getting the internet….dial-up internet…..Then even once we got internet access we did not have it but much more than a month at a time.  Anybody remember these below?


AOL CD ROM Free Trial Disks
Yea these were free trials to AOL.  I remember them only lasting about a month for the most part.  Then once one would expire my parents would wait a couple months before reactivating the account again, usually bringing a new email address as well with it.  Therefore I would lose many of my contacts and saved things.Dial-up was very much a pain in the rear, and I would know considering it was all my mother ever had at her house until within the last 6 months.  It took over the phone line, not allowing any incoming or outgoing calls and was just extremely slow.  I credit waiting for webpages to load led to my “Above-average skill at Solitaire”.So needless to say I never spent much time on my computer through my early years.  I learned a lot in school, but I could never really use what I learned in practice at home.

As a result I was never able to get such things like iPods, mp3 players, or Facebook/MySpace profiles.  There was not much point in purchasing a large music storage system when it would take an hour or so to download just one song, via iTunes.  Therefore I was left out of the “technological loop” for awhile.

I also did not have a mobile phone until I was a Senior in high school.  This was a concern to me because all my friends would text each other all the time instead of call.  You cannot text on a land line home-phone either.

But really things my Senior year of High School and in college started to change.  For instance I finally got my own cell phone my senior year.  That made it much easier for me to get a hold of friends to do things compared to my Junior year.

The dial-up internet never changed much while I was in high school, but my Junior we made the upgrade to Windows XP based new computer.  I think it is safe to say many people had made upgrades between Windows 95 to Windows XP well before we did.  With the better computer it helped things on the internet and such go smoother, but it was still that crummy old dial-up connection.

Beginning my last semester of high school I finally gave in to the social media craze and joined Facebook.  I had always said I wasn’t into that stuff before.  But I just felt like it was a cool way to stay in touch with some friends going to schools farther away than I would be.

Then I graduated and was able to really use some faster internet at Ball State than I was able to at home.  So I was finally getting the opportunity to use the internet for more of what it is.

So armed with my own laptop and internet speeds that have far exceeded what I was used to at home I was able to start really doing things my friends and others were doing.

At one point about a year ago I had about 800 Facebook friends.  Did I know all of them?  No.  Was my privacy settings very protective?  No.  So let’s say about a year ago I started deleting people on Facebook I didn’t know.  That brought me down to around the 730 friend plateau.  But since then I have deleted more people that I never talk to and such, for various reasons.  Currently I sit around the mid-300’s in terms of Facebook friends and I can safely safe I know 100% of them.  I also turned my privacy settings up through the roof from where they were.  (Oh and to any of my 400-500 Facebook friends that have been removed, miss me yet?)

I also have gotten into Twitter, to put it lightly.  I have over 21,000 Tweets to my name currently.  I have literally been told that I have a Twitter addiction.  I went through and figured out based on the day I found I started my Twitter account  how many tweets per day I average.  I am averaging about 30 tweets a day.  Many people find it hard to tweet that much in a week, OR EVEN  MONTH!

I have been told on multiple occasions to stop or slow down my tweeting.  For instance last night, when I was on a “Twitter Rampage” I was sent this from my friend Devin on twitter when I was going on about a baseball game.


That’s just the most recent example, but I have been told in person and told on twitter to slow down.  What I really like about Twitter is the opportunity to spread news and share things.  I share a lot of articles I read, usually sports related, and tweet about things I find interesting.  I retweet a lot as well, my thinking is if it interested me it should interest my “LilDavids” (LilDavids or #LilDavids is the nickname I have given to the people who follow me on Twitter).

My twitter style definitely is not always PG rated.  I try to be the closest representation of who I really am on there as I am in real life.  Me being a person who likes to joke around and sometimes say things others wouldn’t say out loud is portrayed on my Tweets.  My topics of interest on there are mostly sports and news related with some conversations with people, with a hefty side of my type of humor.

Sometimes I might say something on their other people may not like, but that is just me in person so it is me on Twitter.  I am not a person who will ever act or pretend to be someone different than who I am.  Even if that means I throw in some profanity in my tweets at times.  I see some people type things like “@$$” an such but I know everybody who reads that knows what it means and that’s what they will think when they read it.  So I don’t waste people’s time by censoring in that way.

My life has just changed so much since I have emerged myself into more and more technology.  I spend much more time on the computer doing everything from homework, playing games, watching videos, to social networking than I probably ever imagined myself to be at this point in 5th grade.

But yet even with all these new technological parts involved in my life I have not changed who I am.  These tools have just enhanced what I already was as I see.  My life has always revolved around playing and/or watching sports.  That is what I read online, watch a lot of online, to talk about.  I am listening to the same type of music I have always liked, it is just now in digital form rather than CD form.  So technology has definitely played a huge roll in my life, but at the same time it has not changed my life.  It has just brought me more forms of being able to fulfill my likes, via watching a MLB game out of my market on MLB Gameday or something as simple as doing homework.  It is also stuff I would be doing or wanting to do anyway.

Other Links of Possible Interest:

Rick Perry wields Twitter influence, but so do many other candidates
Nyjer Morgan lashes out on Twitter
Study Shows Twitter Button’s Powerful Influence on Sharing
Social media increasingly linked to purchasing decisions
10 Twitter Future Trends
10 Ways Twitter Will Change American Business
Reagan debate reactions come quickly on Twitter
Neil Diamond announces engagement on Twitter
Tweets, Plays Well w/Others: A Perfect M.B.A. Candidate
6 Reasons Why Twitter is the Future of Search – Google Beware
Twitter users are more likely to impact your brand than any other social network
The State and Future of Twitter 2010: Part One