From ICOM 101: Survival of the Fittest (State of the Industry Blog)


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Change, change, and change some more!  Journalists and news corporations in today’s world need the ability to adapt and predict how you might need  to adapt in the future.According to Pew Research Center’s State of the News Media Annual Report 2011newsrooms are 30 percent smaller than they were in the year 2000.As the United States has made the transition to the Information Age, technology has brought problems to the news industry that they had in large part never anticipated.  Starting in the 1990s new emerging technology was being invented,  where much of anything can be easily accessed with a few clicks of a mouse.

News outlets biggest problem is not that they are creating worse content.  It is rather finding away to make money off the content they create.  Google News and other sources make it easily accessible to get news, and more importantly for FREE! That is hard to compete against.  Also what happens when you lose revenue in terms of paid subscriptions and paid product?

Advertisers do not want to advertise their product in a place they find that people will not see.  Therefore this free access to news is a double-edged sword.

As you can see by looking at the graphs above, the future for print journalism does not look that bright.  Their primary age group of readership won’t be around for all too many years.But there is good news.  With a willingness to embrace the changing revenue model you can still make it in the news business.  It is just a different newsroom than it was ten and more years ago.I think personally web based media is and can be used as an extension to print journalism.  I mean, it still is type right?  It is just on a screen instead of on paper.  Plus with it being on a computer you can make things more visually appealing to the eyes of people.  You can put interactive graphs like this one on the New York Times where people can show where they all were on September 11, 2001 and their reactions to it.  They also have hurricane trackers like this one for Hurricane Katia.  This is all still print journalism in its roots to me, just with more perks.

The problem is and has been “How can we continue making a profit doing this?”  This has led to the dwindling down of news staffs and putting more work on each individual reporter.


Personally I believe this all to be just a big shift to digital journalism.  Television and radio have been hit by online journalism, but nothing near that of print journalism.  But I believe where there is a will there is a way.  If you are a good writer you can get a job doing news in some fashion.  If you are good enough you might get on and be paid as an blogger or some people make a decent living being their own journalists marketing themselves rather than a company.

Wherever the winds blow news, it will still be here.  It just is in the process of finding a new revenue system so that it can suffice itself.  That will help contribute to less middle news outlets in my opinion and more smaller individualistic brands with of course still the brand names being around like The New York Times, ESPN, and the Wall Street Journal.

I personally am heading into this with a sense of eagerness rather than scared.  It is an exciting time to be a journalist in my opinion.  My generation and I will go down in the history of journalism as the ones who found a way to bring it back to prospering.  That sounds exciting to me.

Click Here if you want to see more from The State of News Media 2011 by Pew Research Center!